Why Top Search Engine Placements Never Move?
by: Nandang S Nugraha | Total views: 83 | Word Count: 404 | View PDF | Print View
by: Martin Lemieux
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Without getting into how to aquire #1 placements (Since
there are virtually 100's of articles explaining these techniques),
let's instead look into how companies who do end up aquiring them,
never seem to loose them...
1st you must understand that search engines all over the
world are battleing what seems like a never ending war to be able to
provide the ultimate best results for a search.
So since this is true, search engines are consistently
upgraded in order to improve their results. With upgrades come new
content, with upgrades come loss of placements as well.
We all are consistently updating our sites to better fit
search enignes results but at the same time, the top search engines are
telling us to simply provide great relative content for your visitors.
So why then do we ignore their wishes?
See what I've found through many up's and down's is that
I had the ability to get the top placements all along. It was right
under my nose the whole time.
Here it is... are you ready?...
Create your content for what you're after and foget it! Move on, attack something else.
See, the reason why so many top companies never lose
their precious placements is because they create very good content and
then leave it up to search engines to find it, re-find and again
re-find the same content.
Here's what happens. The 1st time a search engine finds
your content, they archive your information and keep going. Now that
they have it archived, they come back time and time again to see if
they can still provide viewers with that information.
If by chance you changed it in any way, search engines
will ultimately have to re-archive the information again and start all
over. This in turn is like "loosing interest" in your information at
that time.
So a good rule of thumb is to leave your content the way
it is in order to let search engines to have the opportunity to
archive, double check and maybe tripple check your content relavance.
I guarantee you if you create it and forget it, create
more and forget it and stick to that strategy, your bound to hit your
target.
Keep up the good work!
Article source: Serverforever.com
About the Author
Martin Lemieux
Founder and President of Smartads.
http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.
http://www.flyinggelatngames.com
OASES - Online Advertising Search Engine Services
To read more of Martin's articles and get these weekly tips,
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