15 Website Elements That Attract Visitors

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 by: Catherine Franz

Here is a quick list of components that make a website
attractive. They are listed in layers of attractiveness beginning with
the "must" haves, to "nice to haves."

1. State the website's purpose up front and clearly of
the site. Do this as quickly as possible. The visitor needs to know
immediately if they have landed on the right site. They also need to
know "what’s in it for me to stay here." If you don't provide this,
they are gone. 90% of the sites on the Net don't do this.

2. Give visitors the ability to search for exactly what
they are looking for, if they have something exact in mind. A "site
search feature" satisfies this best. Allow the search feature to be
prominently displayed and not hidden away somewhere. It is best place
in the navigational system so that it shows up on every page. Sales
letter only websites are an exception to this rule. Return visitors and
visitors that have something specifically in mind, want the option and
ability to find what they want fast. So give it to them.

3. Photos allow connection. Especially to people who
process visually. Clip art gets them to pay attention, however, it
doesn't create much of a connection. Personal photos connect within
reason. Keep them less than three to a page. One photo always needs to
be in the top portion of the screen on the first page. It doesn't need
to be large, but attractive.

4. Ways to capture visitors information wherever possible.

5. Place items on the site that keep them lingering.
Audio and video are one of these, yet there are other less time
consuming and inexpensive ways to keep them entertained.

6. Articles. For solopreneur sites, your own written articles. For other sites, articles with various authors yet on focus.

7. Interactive elements. For example: response forms, quizzes

8. If you use a shopping cart, it must be fluid, no
hiccups. PayPal is not a shopping cart, it’s a hiccup. All auto
responders must be well written and positive. If someone purchased
something, they need the energy of "thank you."

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their first visit.

11. Newsletter that is consistent with the 80/20 rule. 80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable
information (info not found anywhere else). Length doesn't do more than
provide perceptive value. Once purchased and the vastness is only
fluff, then your credibility is shot. Complimentary e-books meet the
same requirements.

14. Give them other ways to receive more on...you if you are the focus...or the information if that is the focus.

15. Automated referral system. If you want referrals for
your products or services, make it easy for you to get them. Set it up
so it’s as automatic as possible, and clear and easy for someone to
send you a referral. Be clear on what and how you want to give for that
referral.

About the Author

Catherine Franz, a Business Coach, specialized in writing, marketing and product development.

Newsletters and additional articles: http://www.abundancecenter.com

blog: http://abundance.blogs.com

catherine@abundancecenter.com

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