Visibility, Credibility and Position Through Articles and Celebrity Testimonials

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 by: Kathleen Gage

A huge problem for many people who are working on market
visibility and position is the amount of competition vying for the same
market. An extremely effective strategy for gaining visibility is by
writing articles. This positions you as more of an expert and valuable
resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an
expert in your field or specific industry. By providing practical
information, you can reach specific audiences. This can create exciting
opportunities for you and your business.

The great thing is you can begin immediately to utilize
the power of articles. Many people believe you have to wait until an
editor approaches you before you can be published. In today's world of
technology, you can write and article in the morning and by afternoon
reach thousands of folks all over the world.

Not only can you submit articles to various resources
online, you can also use articles in a press kit, marketing kit and as
a service to your client base. Additionally, you can start you own
e-zine (online newsletter).

A simple search on the Internet of your area of
interest and the word newsletter in that search will bring up countless
places looking for well-written articles.

If you are a good writer and your information is
valuable, other people actually help you to reach more people by
sending them a copy of the article or sending a link to your article or
e-zine. I have had numerous experiences where my clients so liked an
article they would duplicate it and send it to their client base. The
only thing I require when someone does that is they include by byline.
(Definition and example below)

This is a fantastic way to gain an even greater reach
with my information. The fact that it is sent out by my client to their
clients lends itself to even more credibility.

Another great way to gain massive credibility is
through celebrity testimonials. Recently, I had the opportunity to
write an article about Hot Rod Hundley. A former NBA All Star player,
Hall of Fame winner and the Voice of the Utah Jazz, Hot Rod Hundley
graciously shared his upbringing, some of his professional experiences
and shared stories about his dentist, Dr. Scott Kiser. The fact that a
well-known figure like Hot Rod, who is considered one of the greats in
the NBA shared his experiences about Dr. Kiser is one of the best
endorsements a dentist can get. To read the full article click http://www.greatsmilesutah.com/spotlight.htm

Types of articles for promotions and publicity:

• Tips
  

• How To
  

• Column
  

• Interviews
  

When asked to write an article you absolutely must make sure
to keep articles at the length requested by the editor. If they ask for
500 words, then give them 500 words. They know exactly what they need
and if you can accommodate them, there is a greater chance you will be
asked to write for them again. They have specific areas in their
publication they must fill and if you give them too much, or too
little, you make their job more difficult. The idea is to make their
job as easy as possible.

Secondly, make sure the articles are well written. No
typos, good sentence structure, no misspelled words. Although I
consider myself to be a very good writer, with many of my articles I
send my information to my editor to tighten up the information.

Always submit your work by the deadline given. If
possible, get it to the editor before their deadline. Again, this makes
their job easier.

Keep in mind that once something is in written form,
there is no turning back. You never know how long the life of an
article is, nor do you know how many people might see the article. That
is why it may pay to have your own professional editor.

Study the publication for which you would like to
write. There is no point to write for a publication that doesn't reach
your target market. Again, this is about gaining exposure within your
market. When I first started writing for publicity, I would write for
just about any publication and often on topics that, although qualified
to write on, were not focused on the area I wanted recognition as an
expert. I soon came to realize that this was a waste of time, money and
energy. Now, being fully focused, I am getting extremely great results.

I mentioned a byline. Simply put, that is the section at
the end of the article that tells readers a bit about you. In many
cases you will be allowed to include your contact information such as a
phone number, email address and web address. If given a choice between
the three, I will put the web address over the other items. My website
can provide even more information about my company and the services I
provide.

Sample Byline

Kathleen Gage is a business advisor, keynote speaker, and
trainer that helps others gain market dominance and visibility within
their market. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com. Get Gage’s FREE 4 day online marketing course by visiting www.kathleengage.com.

Copyright: © 2004 by Kathleen Gage

Publishing Guidelines: You may publish my article in your
newsletter, on your web site, or in your print publication provided you
include the resource box at the end. Notification would be appreciated
but is not required.

About the Author

Kathleen Gage is a an award winning business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. She is the 2004 Giant Step Award recipient for business creativity and success. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com . Get Gage’s FREE marketing e-zine by visiting www.kathleengage.com.

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