Using Demographic Data For Your Direct Mail Marketing Campaign

by: Nandang S Nugraha | Total views: 58 | Word Count: 392 | View PDF | Print View

 by: Frank Levert

Targeting high potential markets with a direct mail
marketing campaign can be a very affordable and efficient way to get
new customers for most companies and entrepreneurs but how can you find
a way to reach those high potential markets? Using demographic data
could be your solution.

In the United States, demographic data is easy to get
through the US Census Bureau website. Although, understanding how to
extract data from a database and segment markets in a way to identify
which market would be your best target for a direct mail marketing
campaign requires great knowledge of census data and market
segmentation techniques. Acquiring this knowledge takes time and hiring
a full time employee that is expert in market segmentation can be
costly. Since the whole purpose of using demographic data for your
direct mail marketing campaign is to save money and increase benefits,
buying mailing lists or a market segmentation system might be the smart
choice.

When purchasing a mailing list, it is important to learn
about its selection process. Do you want a business list or a
residential list? Do you want to target markets with a household
average of 40 years old or would you rather target markets with a
younger population? Demographic data used to build a mailing list can
make a huge difference on your return on investment. Imagine having an
online casino and then get a list of zip codes in which a very high
percentage of people recently visited a casino and purchased online
with their credit card, have a high income, no kids, etc. That would
make people living in those zip codes very high potential clients for
your online casino right? Can you imagine using such demographic data
in your advantage for a direct mail marketing campaign!

Sounds good? As mentioned before, buying mailing lists
or a market segmentation system based on demographic data for your
direct mail marketing campaign is cheaper than hiring a full time
employee specialized in market segmentation or direct mail marketing
but it's still an important investment that requires some research.
Many companies are offering such mailing lists, market segmentation
systems, specific industry solutions and direct mail marketing
solutions. It's now up to you to find the right data provider for your
business and achieve succesful direct mail marketing campaign using
demographic data!

About the Author

Frank Levert is a graphic/web designer, multimedia artist, copywriter and marketing professional with over 10 years of experience in the industry. He is now the owner of Netmar Solutions, a company offering a whole spectrum of internet and marketing services for small and medium size businesses.

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