Online Promotion Beats Traditional Seven-One (Part 2)

by: Nandang S Nugraha | Total views: 53 | Word Count: 783 | View PDF | Print View

 by: Judy Cullins

Online Marketing Can Produce 7 times your Profit in Just Five Months

Now that you see the limitations of traditional book
marketing, such as speaking to groups and press releases, you may be
ready to increase your book sales seven fold by submitting how-to
articles to online ezines where thousands a day will see your message
and visit your book-selling site.

Rather than a shot gun approach, I suggest you use this
one favorite and highly successful Online marketing technique. This one
approach increased my own second Web site sales more than 7 times in
five months, from $75 in August to $2265 in December. In 2002, the
sales soared to $3000 a month. Today my sales are consistent and bring
in one half of my online income. And, this is just the beginning!

Whether you have a Web site or not, you can apply your
writing ability to produce short information-packed articles to submit
to hundreds of Online ezines, whose readership of thousands, even
hundreds of thousands, will read some of your articles you submit.
These online small business people want to know more about your
subject, whether it be how to raise parrots, or how to write a book, or
how to write a Web site with marketing pizzazz.

Since you will include your signature box at the end of
each article with your book title, your email address, free offer, and
benefit statement, people can get in touch with you and possibly become
buyers. After reading seven or so articles readers are likely to buy.

From my own first week's experience after subscribing to several opt-in ezines such as:

I got ten or so responses from other publishers and Web site
owners asking to post my ezines in their format. Talk about exciting.
My ezine subscribers to "The Book Coach Says..." increased ten to
fifteen after each article submission.

You can also submit your how-to articles and tips to top Web sites who want your material.

These articles help promote your business services too.
If you are a coach, consultant, professional speaker or other small
business person this method helps attract more clients than you ever
dreamed of. From my own experience, my clients doubled to 14 in just
one month.

When you have written a well-constructed article,
giving real information and how-tos, you will attract these potential
buyers and clients who will eventually end up on the Web sites where
you sell your books.

Getting Started

First, create five to ten articles from 500-900 words,
possibly excerpted from your book, or how-to's on your subject. Write
several articles and submit one or so a week. I started submitting to
only five ePublishers of the opt-in ezines. Even in the first week,
several publishers used my article "Sell More Books with a Powerful
Back Cover." At the end of the article, I put a link to a product "How
to Get Testimonials from the Rich and Famous" in my signature box,
bringing increased sales.

Join the Online Revolution by subscribing to several
opt-in ezines. As soon as you subscribe, you'll receive one or more
articles a day. Take time to read some of these articles to educate
yourself about all topics that will boost your business success. See
what format and content they use.

This Online business marketing research is gold,
because you will now be able to model your articles after successfully
published ones. Now just start submitting so thousands can learn from
you too.

Invest in Some Promotion Time

While we need promotion, how much time do we actually put
into it? At first I had a learning curve that took me 12 hours a week.
I learned from a techie assistant I hired from a local high school. Now
my assistant does most of this work and I spend only 5-7 hours a week
creating the articles she submits.

The usual promotion investment for big results is 90%
of your time. With Online, it's far less, and you'll even have time for
a long-needed vacation to some Caribbean island.

For Online promotion you will want to check resources
on how to write a publishable article and other tips to make publishers
accept them. Check out a book coach, read writing ezines, and take a
teleclass such as "Promote your Business and Books with Free Articles."

Online Promoting is Easy, Convenient, and Profitable

Better than press releases, book reviews or book
signings, you can create and promote articles conveniently right from
your office or home. Give this a method a chance. You'll only be sorry
you didn't do it sooner!

About the Author

Judy Cullins: 20-year author, speaker, book coach

Helps entrepreneurs manifest their book and web dreams

eBk: "Ten Non-techie Ways to Market Online"

www.bookcoaching.com/products.shtml

Send an email to mailto:subscribe@bookcoaching.com

FREE The Book Coach Says... includes 2 free eReports

mailto:judy@bookcoaching.com

Ph:619/466/0622

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