Marketing Tips - Advertising

by: Nandang S Nugraha | Total views: 49 | Word Count: 358 | View PDF | Print View

 by: Sue and Chuck DeFiore

Typical methods of advertising-newspapers, radio and
television are effective if used properly, but there are other, less
expensive ways to get your company's name out.

Local or cable television is an inexpensive alternative
to the traditional forms of advertising. Even if you have no experience
advertising in this medium, there are companies who specialize in
lending a helping hand. Even if finances are a concern (as they are for
most of us), you'll be surprised to discover a 30 second spot
television ad can cost as little as a few hundred dollars.

Many areas have public auctions on local stations that
will advertise your product, if you donate up to a certain dollar
amount. The number of advertising spots will depend on how much you
donate.

Remember also to send press releases to your local
television and radio stations. Many times they will come out and do a
story on you, if it is of interest to the public.

We volunteered to do resumes for people out of work and
sent releases to all the radio and television stations. One of the
three major networks in our area, sent someone out to interview us, and
we were on the 6 and 11 o'clock news.

As for radio advertising, check your local stations for
rates. You'll be surprised at how low some of them are. Again, if you
send press releases to the stations, sometimes they will call you as an
expert in your area, or for an interview. We sent releases to all the
stations in our area when we started our support group, and this
generated three times the number of people we expected for our first
meeting.

Since most major newspapers are expensive to advertise
in, check with the smaller local papers. You can advertise in many of
these for as little as $25 a month. You could also offer to write a
column for these publications, as an expert in the area, if
appropriate.

We all need to advertise in one way or another. Which medium you choose will depend on your particular business.

Copyright DeFiore Enterprises 2000

About the Author

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com

coaches@homebusinesssolutions.com

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