Easy Tips to Improve Your Ezine

by: admin | Total views: 36 | Word Count: 729 | View PDF | Print View

 by: Terri Seymour

Writing and publishing an ezine is a very important part
of your online business so you want to make it the best possible ezine
you can. I have made mistakes and changed and re-changed my ezine many
times to make it the best it can be. I am still always looking for ways
to improve MOE. Over the years I have learned a few simple ways to
improve my ezine. You can easily implement these tips into your ezine.

1. ALWAYS, ALWAYS have your email, along with your name
and url right at the top of your ezine. Unbelievably, I have read
ezines where I could NOT find the email or even the name of the
publisher!!! Also at the end of your ezine have name, address, phone
number, and email and url again for easy access. Nothing is worse than
trying to find contact info that for some reason is invisible!

2. Make sure you also always provide your subscribe and
unsubscribe info as well. I would suggest putting this info at the
bottom of the ezine. If you post your unsubscribe url right at the top
of your ezine it is like you are inviting your subscribers to
unsubscribe.

3. Provide a forum for your readers to interact with you
and your other readers. A section entitled, Reader's Corner or Reader's
Comments, where they can send in their comments, questions, feedback or
whatever. This gives them a chance to become a part of the ezine. This
also helps build the reader- publisher relationship that is very
important!

4. Keep your ezine clean and sharp looking. Don't add
too many of the squiggles and decorations. They may look *cute* but
they sometimes make it hard to read your ezine, thus prompting the ole'
delete finger to become activated!

5. ALWAYS provide some original content. Writing
articles is a great way of doing this. If you are not yet comfortable
writing articles, (Yes, you can), write an editorial in each issue.
Talk a bit about yourself, the latest happenings in the business, what
is going on around the net, etc., things of that nature. This is a
chance to bring out your personality, the main thing that makes your
ezine unique!!

6. Having too many ads in each issue is a great way of
bringing down the value of your ezine. I would suggest no more than 4
or 5 per issue. Reading an ezine that has 20 or 30 ads (oh yeah, I've
seen them) is not very interesting or realistic. Most people would not
even go through the whole thing. Here comes that delete finger again!!
You want your advertisers to get more value for their money and having
a limited number of ads is one of the best ways of doing this.

7. I think adding a small section for this 'n that is a
good idea also. Some humor, a little fun, interesting tidbits, jokes,
stories, etc. We are business men and women, but we don't have to be
100% business, 100% of the time!!

8. Privacy Policy - Put a privacy policy towards the top
of the ezine. Let your readers know their privacy is safe with you and
your ezine.

9. Proofread - Always proofread and double-check your
text. You do not want your ezine to look like it was written by a 10
year old. Correct all spelling and grammatical errors.

10. Give your ezine an interesting and pulling name. I
have subscribed to most ezines just by the name alone. If the name gets
my attention, I subscribe.

Names like:

Power Promotion Ezine

Marketing Mania Ezine

Web Success Ezine

are short and to the point. They also make me want to read more.

Names like:

Internet Marketing News

John Doe's Ezine

Home Business News

are more generic and do not get my attention! They lack the "oomf" that make me want to subscribe.

I hope some of these tips give you an idea of how you can
improve your ezine and make it the best it can be. Remember that ezine
publishing is one of the most essential aspects of your online success.
If you are in this business, you should be able to say, "I have My Own
Ezine! " ;-) Good luck and success to you all!!

About the Author

Terri Seymour owns and operates MyOwnEzine.com

Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com

For a complete list of my articles available for reprint please email: mailto:myownezine-index@getresponse.com

ATTN: Ezine Publishers, save hours of your valuable time! http://wetrack.it/eza/af.cgi?710

ter02@newnorth.net

Rating: Not yet rated

Comments

Add Comment

Copy and Paste Article Code.

Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.

More articles in this Category

1: ClickBank Guide - How to Make Money With ClickBank Affiliate Programs
2: How to choose an SEO Consultant
3: Outsourcing your SEO Work
4: How Does Niche Marketing Benefit You?
5: Generating Traffic with a Newsletter