Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

by: Nandang S Nugraha | Total views: 41 | Word Count: 299 | View PDF | Print View

 by: Richard Cunningham

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.

You’ve got a great product, fantastic customer service,
and a loyal base of customers that opt-in to your email list. They’re
interested in staying abreast of new products, special offers, and
other news and relevant information you send them.

Unfortunately, customers don’t seem to be getting the
message - literally. You are careful to avoid phrasing and formatting
mistakes that might confuse your permission-based marketing message
with the scourge of unwanted junk.

However, depending on the size of your email list, and
how your email software service handles delivery, the volume-based
filters that Internet Service Providers (ISPs) use to sort the good
from the bad may be frustrating your efforts.

In the audio book, “Sound Advice on Email Marketing,”
author Peter McCormick explains that “since most spammers attempt to
send hundreds or thousands of emails through a single ISP, volume
filters attempt to detect incoming spam by monitoring the number of
simultaneous connections a mailer is attempting to make.”

“If too many connections are made at the same time,”
says McCormick, “the ISP will block the email or send it to the bulk
folder,” and never reach the customer actually wanting to receive it.
He also reminds marketers to practice good list management, saying that
too many bad addresses – combined with volume management mistakes – can
trigger the filter.

How does a marketer avoid volume filtering? “Marketers
can ensure their mail is being delivered to its intended audience by
selecting an email service or software that provides the ability to
monitor and adjust volumes by ISP,” says McCormick.

Peter McCormick offers advice on email marketing strategies each week in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About the Author

Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

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