Does your Internet Marketing Pull?

by: Nandang S Nugraha | Total views: 48 | Word Count: 763 | View PDF | Print View

 by: Paul Short

"Pull Marketing" has always been, and will continue to be
the most effective internet marketing strategy at your disposal. Allow
me to explain. Most marketing efforts can be placed into one of three
categories:

1. "Push Marketing" or advertising basically screams at
the viewer. "Hey Look at ME, Buy My Stuff NOW!" Because we are exposed
to this type of marketing thousands of times a day, we've learned to
tune it out, hate it and even protest against it. Look at SPAM for
instance. People even get arrested for using email to "Push" their
offers in front of us!

With Push Marketing we have no choice in the matter. We
get a sales pitch whether we want it or not. And who doesn't want a
choice in what they see, read or hear?

2. "Permission Marketing" on the other hand aims to
seduce us into allowing others to advertise to us. They offer up
promises of great useful content, special offers and discounts if we
signup, opt-in or subscribe. It's effective but loosing ground day by
day as we see the content more and more diluted by the ads.

Basically, they ask us if they can advertise to us and
we have a choice whether the content they're offering is valuable
enough to us to put up with the ads.

3. "Pull Marketing" is when people come to you, with a
purpose. If I'm seeking the services of a programmer to develop a
script for a web site I'm working on, the first place I begin my search
is either a search engine or a site where I know programmers can be
found like Elance.com. I actually visit these sites with a purpose and seek out the best person for the job.

Maybe I read an article or web based tutorial on designing scripts for my purpose. Maybe I searched through HotScripts.com and couldn't find what I was looking for.

The Point is, I went looking for them. I took the time
and energy to find them and I'm ready to buy now. I'm the most targeted
prospect the programmer could ever hope for.

Now, the key to effective Pull Marketing on the internet
is visibility. If that programmer was not visible when I went searching
he would have lost the sale. He used Pull Marketing to his advantage
and it was to my advantage as well because I needed his services at the
time.

Here are 7 ways to implement "Pull Marketing" into your internet marketing strategy:

1. Make sure your web site is listed in the major search
engines. Your site needs to be optimized so that it is listed under the
appropriate keywords and phrases, making it visible when your potential
customers and clients are ready to buy.

2. Make your expertise memorable by writing informative
articles relevant to your industry or niche. Make those articles
visible by submitting and syndicating them to sites and ezines for
future publication.

3. Contribute meaningfully to online forums where your
potential customers gather to exchange their views, opinions and talk
about their problems. Leave a subtle keyworded link in each of your
postings. Now that other forum visitors know who you are and what you
know, they'll be more inclined to check out your link.

4. Brand your email with a signature. Every email you
send out should have a short blurb at the end along with your URL. Make
sure the main benefit of your business is stressed and make it
compelling and irresistable. Make it memorable.

5. Provide a content rich web site that pulls visitors
into interacting in some way. They have to come back for the newest
articles, they have to come back to see the results of a poll or quiz
they took part in. Constantly give your web site visitors a reason to
return.

6. Leave your URL and signature on any other related
sites that allow link submissions or link exchanges. Sign guestbooks,
send webmasters testimonials touting what a great source of info their
site has been to you. They may publish it, and your URL right on their
main page.

7. List your site in the appropriate category of every
online directory you can find. Drill down through the categories as if
you were a prospective customer looking for the services you offer and
submit your listing there. Targeted visibility will do wonders for your
marketing pull.

The bottom line is: Targeted Visibility is the key to
effective "Pull Marketing". You need to be there when your customers
come looking.

About the Author

Paul Short is a search engine optimization and web site promotion specialist who's been helping his clients implement pull marketing as an effective internet marketing strategy since early 1997. His web site web site and blog for more info at http://www.top100marketing.com/

paul@top100marketing.com

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