Creative Marketing Tips … “Simple Things You Can Use In Your Business To Attract More Clients”

by: Nandang S Nugraha | Total views: 34 | Word Count: 774 | View PDF | Print View

 by: Troy D White

The single most important activity you can do in your
small business is create a unique marketing strategy and plan. When was
the last time you saw a company marketing themselves in an outrageous
way? In this day and age it looks like everyone has read the same book
on marketing – and sorry to say – that book doesn’t work!

What does work – is a little creativity, a little
personality and a lot of effort to make yourself so different from your
competition – that there is no real competition.

1. What crazy stunts could you do to get free media
publicity? What type of outrageous challenge could you post to the
public (ie give me 30 days and we will change your life, your business,
your appearance etc…) Alternatively, go get a Guinness Book Of Records…
find something that is remotely related to your business… and design a
new record you are going to create – the media will love you.

2. What’s your stadium pitch? Imagine this...you have
been given the chance to do a 60 second presentation to 50,000 people
in a stadium. Just as you walk out to start the presentation… they
announce that people don’t have to stay if they don't want. What could
you say in 15 seconds to get them to stay? What could you say in 60
seconds to convince them that your company is the only alternative and
they’d be crazy not to build a relationship with you?

3. Think about the lifetime value of your clients. When
they are first introduced to you they are buying into a relationship
with you… they are NOT buying a product. It is up to you to nurture
that relationship. Are you? If you treat them right and make them feel
like family… your clients will come back… buy more… and buy more often.
In today’s cold impersonal business world, be the one that treats them
like family.

4. Find a way to build a recurring payment plan around
your business. If you have a one-time purchase of your product… what
could you offer to your clients to have them come back more often?
Could you do a tune-up or clean up or re-design once a year? Rather
than waiting for them to come in… offer them a reminder service and a
monthly enticement to come back in. Bill them monthly, quarterly or
yearly. Up to 50% (sometimes more) of your clients will take this
option… what would that add to your bottom line?

5. Create joint ventures with other related businesses…
anyone that deals with the same target market that you do. Explain to
them that you will send them extra business if they give your clients
an incentive to buy (coupons, discounts, bonuses etc). Create a booklet
that you will give out to your clients with all these discounts. For
every discount coupon they use - that supplier is to pay you $xx
dollars for the new client you brought them

6. Send out a weekly (even bi-weekly) email newsletter
with some tips, some humor, some specials of the week. On the days when
it is going to rain - send out an urgent bulletin - rainy day special!
Offer them a deal to come down, brave the rain and get a deal on lunch

7. Make doing business with you more exclusive. Make it
on a referral-only basis. There is a dentist I know of that locks his
door. You are not allowed in unless one of his present clients has
recommended you… even then you need to pass the approval process. And
he has 3 times more profit (and much happier clients) than any other
dentist in his city.

8. Test all of your crazy ideas. No matter how crazy
they sound - try it out. Find out which ones work. Then optimize how
effective they are. Test all variations of that idea. Find out which
variation works best.

9. Use risk reversal in your offer. Make it so your
clients come out so far ahead by dealing with you they would be silly
not to. Even if they decide that your product is not for them and they
return it - they still come out of the deal with the refund and many
bonuses that they never had before dealing with you. The stronger the
risk reversal and the longer the guarantee… the fewer number of returns
and complaints – it’s a fact.

Think differently, be different, make sure people notice you are different - and you will be very profitable. To your success!

About the Author

By Troy White of www.SmallBusinessCopywriter.com... “Turning Words Into Wealth” Helping entrepreneurs jump start their business success and profit growth through uncommon, yet highly profitable, marketing techniques.

http://www.SmallBusinessCopywriter.com… sign up for our *Free* newsletter on-line …Call 1-877-259-4566… or email troy@smallbusinesscopywriter.com

© Small Business Copywriter.com 2004

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