Boost Buyer Confidence By Assuming The Sale

by: Nandang S Nugraha | Total views: 32 | Word Count: 549 | View PDF | Print View

 by: Phillip Fuller

I saw something in town the other day that just really
struck me as funny. Not only that, however, it really nailed home a
strong lesson for me about how to make more money.

I was driving down main street past this old building.
I don't know exactly what the building had been used for, possibly a
warehouse or something along that line.

The thing that was funny about it, however, was the
sign it had mounted on the front. It was a sign that had been there for
some time, but I'd never really noticed what it said before.

Turned out, it was a "for sale" sign.

Now think about that. This was a permanently mounted, bolted to the wall, unchangeable "for sale" sign.

Yes, the salesman entrusted to sell this particular
building is SO confident in his sales ability that he felt the need to
spend $150- $200 on a PERMANENT "for sale" sign!

Doesn't that strike you as funny? I mean, where is the
logic in this move? Who would put up a permanent "for sale" sign on
something?

Someone planning on taking years to get the job done, that's who. Someone assuming no one really wants what he has to offer.

Huh-uh. Wrong. Totally backwards and self defeating attitude.

Don't assume there will be problems when you are
marketing your product. Don't assume you'll have to talk people into
making a purchase. Don't assume a long hard road.

Assume the sale!

Even a simple little thing like a permanent "for sale"
sign can create a negative image in your potential customer's mind. It
makes them wonder what is wrong. Why hasn't this place sold already?
What are they hiding?

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Speak, show, and exude confidence in your sales approach.
Whether in your sales copy or just an email message to a potential
client, assume they are interested in and WILL buy what it is you are
offering them.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there
is no doubt in your mind that whoever you are presenting your product
to is completely interested in it and preparing to make a purchase.

Undoubtedly, they are at least considering it or they
wouldn't be there in the first place. Your confidence, attitude, and
demeanor all play an important role in convincing them to advance to
the next step and commit to buying your product.

It's no trick, no devious tactic. It's just plain
common sense. What you bring into the situation rubs off on those who
are listening and influences their decision.

Now, one last important point. Going back to the
permanent "for sale" sign. Like I said already, I know that sign had
been there for some time, but I'd never really noticed what it said
before.

This means that not only can the wrong attitude not
help you make more sales, it can actually keep you from being
considered in the first place!

Scary thought, huh?

===============

About the Author

Phillip Fuller publishes both Biz4Profits and Quick Pick Ads. He gives you a wealth of resources, opportunities, tools and fresh ideas that will help you start or grow your business. Learn what you need to succeed ~ Subscribe today!

http://ebizprofits4u.com

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