Absence Makes the Heart Grow Fonder…

by: admin | Total views: 57 | Word Count: 834 | View PDF | Print View

 by: Janice D. Byer, MVA

However, in the world of business, this cliché may not
necessarily be true. Sometimes it can be more like ‘Out of Site, Out of
Mind’.

Your existing clients are your most important business
assets. They are already aware of the exceptional products or services
that you provide and you have already built a trust with them.

These happy clients will be the first to recommend you
and your business to others that may be in need of your services or
products. It is essential to build a lasting relationship and keep in
touch with these influential people…keep your name fresh in their
minds. They have become ‘business friends’ and what kind of friend
would you be if you didn’t stay in touch.

There are several ways to build a loyal and lasting
relationship with your clients, besides the exceptional customer
service and support that you are already providing. You need to set
yourself apart from the competition and give customers something that
will keep your business in the front of their minds, thus producing
repeat and referral business.

Your first step is to ensure that you make your client
feel like they are number one. This should be something that you strive
for with every client you acquire. Sure, there may be some that will
take this to heart and put excessive demands on you when you are really
needing to get work done for your other clients, but the majority of
them will be just like friends and supporters and you need to show them
that you appreciate them. You need them to know that they are not just
clients, but that they are a value to you and your business.

A great way to get the ball rolling is to send a letter
thanking the client for the chance to provide them with a quotation and
let them know that you are here to help, if they need it. Include, with
the letter, a copy of your brochure, any specials that you currently
have running and, of course your business card.

Once the quotation has been accepted and you both agree
on the details of the project, it’s time to send a Thank You card. If
the new client is a local business owner, send a card with a
hand-written note and, of course your business card. If the quote is
for an online client, you can send a hand-written note or try going to
one of many greeting card sites and sending a personalized electronic
card. My personal favorite is http://www.bluemountain.com. This is a nice touch as opposed to just a buttered up email.

After the project has been completed, I like to send a personalized, hand-written note on suitable stationery.

Now… where to go from here? Just because this particular
project is finished, it doesn’t mean that you should just put their
file away and forget about them. On the contrary… you have to stay in
touch with them. If they have used your services and are very happy
with the outcome, they will probably need you in the future, or know
someone who does.

If you happen to have the client’s birth date, send
them a nice card on their special day. If you don’t have that date,
there are still other ways to stay in touch. One is to send a card on
special holidays, such as Christmas. With these special holiday cards,
it is not recommended that you send a business card with it. These type
of cards should show that you care and don’t have an ulterior motive to
your action.

So, what about the rest of the year? They say that you
need to be in the right place at the right time to take advantage of
some opportunities. But if you aren’t in the right place, the forefront
of you client’s mind when they may need your services, you may lose
out. You need to keep in touch with them throughout the year. You need
to send them something that they will hang onto.

The most cost effective way to do this is to send them
a newsletter. If you have a business that is online and you have
cyberspace clients, start an online ezine and send it out on a regular
basis. Fill it full of great links and articles to help your clients.
And, it doesn’t hurt to mention their business in an issue. For local
clients, put together a print version of your newsletter and keep them
informed about what is happening with your company and your other
clients. Again, putting a free mention about their business will be
something that they will really appreciate.

Staying in touch with you clients and contacts is vital
for repeat and referral business. When the time comes that they, or
someone they know, are in need of your product or service, make sure
that they remember you, your business and how you can help them.

About the Author

Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.

jbyer@docutype.net

Rating: Not yet rated

Comments

Add Comment

Copy and Paste Article Code.

Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.

More articles in this Category

1: ClickBank Guide - How to Make Money With ClickBank Affiliate Programs
2: How to choose an SEO Consultant
3: Outsourcing your SEO Work
4: How Does Niche Marketing Benefit You?
5: Generating Traffic with a Newsletter