8 Ways to Get More Email Addresses On Your List ... Today

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by: Cynthia King

Whether you've got 100 or 100,000 people on your email
list, chances are you can optimize your web page to better feature and
promote your ezine. Here's a few ways to capture more customers and
leads - without having to increase your traffic.

Give Something (Or a Few Things Away)

Studies show that most people will only subscribe to
about a dozen email lists at a time, and given the number of lists out
there, you've got to seriously compete for your customer's email
address. Giving away free bonuses is a great way to push you over the
edge.

A few things you can give away are:

Free ebooks. This is a strategy many marketers use - and
it's a little worn out. Not just any free ebook will do anymore. Still
use it, but make sure your ebook is something your customers crave.
Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways
Moms Can Make Money On Ebay Today" will get you a ton of email
sign-ups.

Free courses. This is a lot like the free ebook
strategy, except you break up your course into a sequence using an
autoresponder. This works well if you want to be in constant contact
with your prospect for a few days or weeks.

Exclusive coupons. If you're in the retail or service
business, offer up a few exclusive coupons for list members. Make them
little bonuses (like a free handbag with a clothing purchase of over
$100 - or free facial with any cut and color). 10% off isn't likely to
make your customer jump - but a free goodie will.

A birthday offer. This works especially well for
restaurants, women's retail, and travel. Invite visitor's to join your
birthday club - and in return give them a free meal, little gift, or
night at your B&B on their birthday.

Write a Killer Headline

Having no headline for your ezine ad is a mistake many
new marketers make - but bad headlines can be almost as damaging. "Join
Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your
headline needs to have a strong call to action or benefit. Here's a few
excellent examples:

Free 7 Day Course - How to Lose Weight Without Carb Restriction

Win $10,000 and Your Dream Vacation

Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook

Have a Compelling Name for Your Email List or Ezine

Selling discount designer handbags? Call your list the
"Chic Yet Cheap Club." Advertising your day spa? Call your ezine
"Ultra-Relax VIP Circle"

Most people are members of "enough" email lists,
discussion groups, and ezines. However, they always seem to want to
join more "clubs" and "VIP" groups.

Give a Bullet List of Benefits

No matter how good your copy is, the fact remains that
surfers scan. By outlining your benefits in a bulleted list, you'll
grab wandering eyes - and summarize your case nicely. Here's a sample
bulleted list for a local Italian restaurant.

Free "Taste of Italy" cookbook, with 25 easy to make recipes
Membership to our birthday club. On your special day, you're dinner's on us.
VIP coupons (free desserts, entrees, and wine)
Exclusive tasting nights. We close our doors to the public - and invite you to sample our new menu first.

Give a Bulleted List of Objection Killers

Why aren't people signing up to your list? That little
nagging voice in their head wondering if you'll spam them, if you'll
email them to much, if the emails will be boring. A short list of
objection killers can take care of this nicely. Here's an example.

You'll hear from us (and only us) once a week. If you get sick of us, you can easily say "no thanks"

We keep your email completely private - you'll only hear from us. Our privacy policy can be found here (link).

Make sure you do include a short version of your privacy
policy in your list, with a link to your full privacy policy on a
separate page. More and more surfers are looking for privacy policies
every day.

Provide a Sample Email or Two

If the emails you send out are content filled and well
written, by all means show a couple of them off. A lot of ezines are
boring, poorly written, or worse, just blatant ads. If you show surfers
that your emails are worthwhile, they'll be much more likely to sign
up.

Make Your Ezine Ad Standout

Many marketers take the time to set up an email list, write the issues, and then bury or hide the sign up box.

Feature your sign up box as prominently as possible, using bright colors (I'm partial to a yellow background).

Include a photo in your ad when relevant. Diet ezine?
Show a woman satisfied with her fit body. Parenting advice? Happy moms
with their kids.

Experiment with the size and location of your sign up
box. Does it work best on the side, above the fold? Or in the middle of
an article? Usually bigger is better when it comes to ads - but test
unusual shapes (like a square or long rectangle) as well,

Don't Ask Them to "Join" or "Subscribe"

You can make your submit button say whatever you want, so
why not re-enforce your marketing message with a strong call to action?
"Get Your VIP Coupons" or "Download 7 Easy Ways To Look Younger"

Article source: Serverforever.com

About the Author

Cynthia King, runs shelikesmoney.com a free marketing resource site for female business owners and entrepreneurs. To find more free articles like these, visit: http://www.shelikesmoney.com/

Want to use this article? You’re welcome to reprint this article on your web site, in your ezine, or in your ebook as long as it is in its entirety (including the copyright, author bio, and web site link).

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by: Cynthia King 
Whether you've got 100 or 100,000 people on your email 
list, chances are you can optimize your web page to better feature and 
promote your ezine. Here's a few ways to capture more customers and 
leads - without having to increase your traffic. 
Give Something (Or a Few Things Away) 
Studies show that most people will only subscribe to 
about a dozen email lists at a time, and given the number of lists out 
there, you've got to seriously compete for your customer's email 
address. Giving away free bonuses is a great way to push you over the 
edge. 
A few things you can give away are: 
Free ebooks. This is a strategy many marketers use - and 
it's a little worn out. Not just any free ebook will do anymore. Still 
use it, but make sure your ebook is something your customers crave. 
Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways 
Moms Can Make Money On Ebay Today" will get you a ton of email 
sign-ups. 
Free courses. This is a lot like the free ebook 
strategy, except you break up your course into a sequence using an 
autoresponder. This works well if you want to be in constant contact 
with your prospect for a few days or weeks. 
Exclusive coupons. If you're in the retail or service 
business, offer up a few exclusive coupons for list members. Make them 
little bonuses (like a free handbag with a clothing purchase of over 
$100 - or free facial with any cut and color). 10% off isn't likely to 
make your customer jump - but a free goodie will. 
A birthday offer. This works especially well for 
restaurants, women's retail, and travel. Invite visitor's to join your 
birthday club - and in return give them a free meal, little gift, or 
night at your B&B on their birthday. 
Write a Killer Headline 
Having no headline for your ezine ad is a mistake many 
new marketers make - but bad headlines can be almost as damaging. "Join 
Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your 
headline needs to have a strong call to action or benefit. Here's a few 
excellent examples: 
<dir> 
	Free 7 Day Course - How to Lose Weight Without Carb Restriction 
	Win $10,000 and Your Dream Vacation 
	Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook 
</dir> 
Have a Compelling Name for Your Email List or Ezine 
Selling discount designer handbags? Call your list the 
"Chic Yet Cheap Club." Advertising your day spa? Call your ezine 
"Ultra-Relax VIP Circle" 
Most people are members of "enough" email lists, 
discussion groups, and ezines. However, they always seem to want to 
join more "clubs" and "VIP" groups. 
Give a Bullet List of Benefits 
No matter how good your copy is, the fact remains that 
surfers scan. By outlining your benefits in a bulleted list, you'll 
grab wandering eyes - and summarize your case nicely. Here's a sample 
bulleted list for a local Italian restaurant. 
<ul>	<li>Free "Taste of Italy" cookbook, with 25 easy to make recipes 
	</li><li>Membership to our birthday club. On your special day, you're dinner's on us. 
	</li><li>VIP coupons (free desserts, entrees, and wine) 
	</li><li>Exclusive tasting nights. We close our doors to the public - and invite you to sample our new menu first. 
</li></ul> 
Give a Bulleted List of Objection Killers 
Why aren't people signing up to your list? That little 
nagging voice in their head wondering if you'll spam them, if you'll 
email them to much, if the emails will be boring. A short list of 
objection killers can take care of this nicely. Here's an example. 
 
	<li>You'll hear from us (and only us) once a week. If you get sick of us, you can easily say "no thanks" 
	</li><li>We keep your email completely private - you'll only hear from us. Our privacy policy can be found here (link). 
 
 Make sure you do include a short version of your privacy 
policy in your list, with a link to your full privacy policy on a 
separate page. More and more surfers are looking for privacy policies 
every day. 
 Provide a Sample Email or Two 
 If the emails you send out are content filled and well 
written, by all means show a couple of them off. A lot of ezines are 
boring, poorly written, or worse, just blatant ads. If you show surfers 
that your emails are worthwhile, they'll be much more likely to sign 
up. 
 Make Your Ezine Ad Standout 
 Many marketers take the time to set up an email list, write the issues, and then bury or hide the sign up box. 
 Feature your sign up box as prominently as possible, using bright colors (I'm partial to a yellow background). 
 Include a photo in your ad when relevant. Diet ezine? 
Show a woman satisfied with her fit body. Parenting advice? Happy moms 
with their kids. 
 Experiment with the size and location of your sign up 
box. Does it work best on the side, above the fold? Or in the middle of 
an article? Usually bigger is better when it comes to ads - but test 
unusual shapes (like a square or long rectangle) as well, 
 Don't Ask Them to "Join" or "Subscribe" 
 You can make your submit button say whatever you want, so 
why not re-enforce your marketing message with a strong call to action? 
"Get Your VIP Coupons" or "Download 7 Easy Ways To Look Younger" 
 (c) 2003 <a target="new" href="http://shelikesmoney.com/">shelikesmoney.com</a> 
</li> 
 Article Source: <a href="http://www.serverforever.com" target="_blank">Serverforever.com</a> About the Author: Cynthia King, runs shelikesmoney.com a free marketing resource site
for female business owners and entrepreneurs. To find more free
articles like these, visit: <a target="new" href="http://www.shelikesmoney.com/">http://www.shelikesmoney.com/</a>
Want to use this article? You’re welcome to reprint this
article on your web site, in your ezine, or in your ebook as long as it
is in its entirety (including the copyright, author bio, and web site
link).

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