7 Tips for Testing Your Sales and Marketing

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 by: Angela Wu

One marketing
technique may work wonders for someone, but that doesn't guarantee that
it'll do the same for you. The only way to really know what works for
YOUR products and YOUR target audience is to experiment. Testing and
experimentation are crucial to increasing your profits.

1.
Try using the occasional pop-up window to get more subscribers to your
newsletter. Some people *really* hate these, so use them sparingly. For
example, you could have a window pop up only the first time someone
visits your site ... or you could have one appear whenever someone
leaves your site. Try different scenarios to see what works best.

2.
Change the price of your product and see what impact it has on sales.
Even if your sales drop, you may still come out ahead when it comes to
profits. Note: your sales may not drop at all; I increased the price of
my own booklet from $12.95 to $19.95 and sales stayed the same. You
never know until you try.

3. Test different sales copy
on your website and in your autoresponder. Should you come on strong,
be subtle, be extremely detailed? Does long sales copy do better than
short copy, or vice versa? Do you get more sales by spreading your
sales copy on multiple pages, or by putting it all on one page? Be sure
to make backups of your previous work; if you find the new copy kills
sales, you can always restore the previous version.

4.
Track your advertising. There are a number of commercially available ad
tracking packages that can help you see which ads are working well and
which aren't. Discard anything that doesn't work, and try to improve on
ads that appear to work well.

5. Experiment with the
navigation of your website. For example, change the number of clicks
required to get to your ordering page, or change the flow of navigation
so that your visitor always ends up at an ordering page.

6.
Test different types of links. You might try short ads in the margins
of your web pages vs. text links within the context of an article, for
example.

7. Test response rates between direct links to
your sales page and the use of a follow-up autoresponder. Sometimes
people just need an extra 'push' or a reminder to order. (make sure
your autoresponder has an easy way for your prospect to unsubscribe)

About the Author

Angela runs several successful sites dedicated to helping beginners profit from the Internet. Her new web magazine, Online Business Basics, features step-by-step tutorials for eBusiness 'newbies'. To take the guesswork out of starting and building an Internet business, click over to http://www.onlinebusinessbasics.com/

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