5 Reasons Why Headlines Are Crucial To Your Website’s Success

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 by: Robert Boduch

Without a powerful headline, your message stands little
chance of being noticed in an increasingly competitive marketplace. If
your headline doesn’t capture attention and pull prospects into your
sales copy, than your marketing effort is a total waste of energy and
resources.

Nothing is more important to getting your message
noticed than your headlines. If you’re not allocating a sizable
percentage of your time and creative effort to the headline used on
each page of your website, you could be losing out on a large chunk of
business.

Top copywriters understand this concept well. They know
how essential it is to capture attention by literally stopping
pre-occupied prospects in their tracks.

Here are five good reasons why your site headlines deserve greater emphasis and attention:

1) Headlines Are Natural Attention Getters. The majority
of online prospects are quick scanners. No one reads the body copy of a
page without first reading and being pulled in by the headline.
Headlines are the first thing your visitors see. They jump out visually
and command attention. Headlines are leads set distinctly above the
rest of the text. Often the typeface, size, and style used for
headlines contrasts with that uses in the body copy. It’s a proven
approach that naturally attracts eyeballs, virtually forcing interested
prospects to grasp the message of the headline and to read on.

According to advertising legend David Ogilvy, 5 times
more people read headlines than body copy. Although Ogilvy was talking
about print advertising in general, the observation is certainly
applicable to websites as well.

With 5 times the readership, headlines have the power and capability to make any message many times more successful.

2) Site Headlines Serve As Valuable Guides To The Busy
Surfer. Headlines reveal key details. They tip off readers as to what
follows. They provide clear signals to help readers decide whether they
should stick around for the full message, or dash off to something else
– something better suited to their own special needs and interests.

As a quick summary of the entire piece, headlines either
attract continued interest and readership, or they repel it. Without a
headline, the reader is forced to wade through a portion of the text to
understand the meaning. Forcing readers to do this is to risk losing
them altogether. It’s sales suicide. In effect, having no headline will
cost you at least 80% of your potential audience.

3) Headlines Prepare The Reader For What Is To Come.
Headlines stimulate interest. They captivate, arouse curiosity and
stimulate the desire for more. It’s the headline that starts the
reader’s motor running. A good headline sets up a feeling of
expectation as the reader anticipates discovering more -- and can’t
wait to get it!

Successful headlines address specific audiences. They
open prospects minds to new possibilities and expand their level of
enthusiasm and interest. The best headlines involve prospects,
virtually guaranteeing their sustained attention for the time being.

4) Headlines Simplify The Learning Curve. Every headline
serves to introduce whatever follows. As an opening or lead-in, the
role of the headline is to succinctly communicate the essence of the
message it precedes in a n interesting and compelling way.

Effective headlines and sub-headings reveal key bits of
information -- often with the added power of emotion. A review of the
various headings alone can often provide one with the gist of a given
message. This makes it faster and easier to understand, remember, and
review.

Use your headings to generate emotional involvement and
you increase the chances prospects will go back and read more of your
copy. When you make it easier to read and comprehend your messages, you
increase the chances of making the sale.

5) Headlines Allow You To Deliver Your Biggest Bang
Right Up-Front. Capture attention and interest at the outset, by using
your most appealing selling point. If your strongest, most desirable
product attribute (benefit) fails to pull prospects in, surely nothing
else you could ever say would do the trick, either.

The stronger and more compelling your headline, the more
readers are likely to read on and spend more time at your website.
Create every headline to grab attention and inspire interest. The more
alluring and irresistible you can make it, the more genuine prospects
you’ll attract and ultimately, the more sales you’ll record. Headlines
are powerful marketing tools when used effectively. Take a good look at
your site headline. Could you add more intrigue, curiosity, or
interest?

Test different headlines by trying various appeals and
offer combinations. Keep an eye out for additional headline
opportunities throughout your sales letters, as well as on other pages
on your site. Make your headlines impossible to miss and difficult to
ignore… then, watch your results soar!

About the Author

Robert Boduch is the author of Great Headlines Instantly! -- How To Write Powerful, Attention-Grabbing Headlines That Pull In More Prospects, More Customers And More Profits, NOW! This full-length manual features hundreds of helpful tips, techniques, strategies and hands-on formulas for writing successful headlines of every kind.

Visit the author’s site at: http://www.headlinesecrets.com

Or email him at: behappy@total.net

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