3 Steps To Effectively Increase Your Marketing Response

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 by: Eva Browne-Paterson

It's well known that internet marketers are in the
business of marketing. To become successful in business, it's crucial
to actively promote your business to gain new customers. Let's face
it... No promotion, no new customers. It's a simple as that.

If you've ever spent money on advertising before, you
will know that it can be a costly process. Whether the cost is measured
in time, effort, money or a mixture of all three - the one thing that
counts the most is the results. A lack of results from a marketing
campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take
to gauge how effective your marketing campaigns are and to rapidly
improve the response rates of future campaigns. It also brings to light
some relatively unknown tactics that some advertising companies are
employing to rip-off their customers. I hope you're not one of those
customers... But you might have been already without even realizing it.

Step 1: T&T

You may or may not work out a proper campaign for your
promotions, but let me make a suggestion to you if I may? You really
should be Tracking and Testing. If you don't know how responsive a
particular ad is, how can you possibly gauge the ad's effectiveness?
Not by guessing, that's for sure! It is essential that you T&T
because this keeps you in control of your earnings.

If your campaigns aren't creating the desired outcome -
signups, sales, opt-ins etc., something needs to be changed. By
T&T, you can make changes, retest and gauge the results to repeat
the process until you do generate the necessary effect and therefore
increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of
questions you can ask yourself. The answer to these questions should be
" Yes". If the answer is "No", then simply tweak the item and T&T
to produce a better response.

Ad Copy:

Does it have an eye-catching headline? Is it well written
with the correct grammar and punctuation? Have you edited it over and
over to create what you'd consider a perfect advertisement? Does it use
hypnotic words and phrases that grab the interest of the reader? Does
it make the reader want to click through to your web site while pulling
out their credit card? If you wouldn't respond to the ad yourself, a
rewrite is a must.

Product Demand:

If you truly aim to make sales, your advertising needs to
be put in front of the people who will want to purchase your product.
Have you carried out or have access to market research data on the
product you are offering? If it's a niche-target product, are you
targeting the appropriate audience? Have you polled your list or web
site visitors to find out what they really want? Feedback is precious
and should be taken into serious consideration.

Sales Page:

Does your sales page load quickly? Does it look good to
the naked eye without making you frown or close the site in pain? Does
it have an eye-catching headline? Does it appeal to the reader's
sensibilities and rouse their emotions? Have you used short paragraphs?
Have you included bullet point lists? Have you refined the copy over
and over again to make it as sharp as possible? Have you made it so
there are no unanswered questions for the customer to ask?

Order Page:

Have you included a guarantee that removes the risk taken
by the customer? Have you provided several payment options where
applicable? Have you made the purchasing process as quick and simple as
possible? Have you included your contact details?

Price:

If everything else appears to be set correctly but you're
still not receiving the response you need, consider revising the price
and T&T. Use a split tester if possible to see which price receives
the better response (and it's not always the cheaper price
surprisingly). 100 is a good number to use for split-testing. ie: If
you're testing two pages, the first to receive 100 responses is the one
to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still
does, but in this instance, it also means Quality Advertising. T&T
and Tweaking can be an ongoing process that you continually carry out
using free or paid advertising.

There are many forms of advertising available on the
internet. Free advertising methods are excellent for T&T because
they can illustrate how well an ad pulls through an ezine or solo ad.
You can also gauge how effective your sales page is by click-thru
statistics in traffic exchanges etc. But for now, let's concentrate on
the effective, paid advertising methods. Why? Because paid advertising
brings results... Well it should -- but it doesn't always!

It is imperative that you gauge the effectiveness of the
advertising vehicle that you are utilizing through T&T. If you
don't, you could be throwing your hard-earned dollars straight down the
drain.

If you have paid for an advertising campaign through a
company and the results are less than you hoped for, you need to look
into why the results were dismal. How do you do that? It certainly pays
to ask questions and dig deeper to see exactly how your advertisement
is being delivered.

In fact, I can save you some time and really open your
eyes to some marketing methods that you probably didn't even know
existed! These are methods that are being used quite frequently by some
online companies who provide traffic and advertising services.

You really need to know about them now so you don't fall
into that trap. Most of us have already and didn't even know it, until
now...

Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising".

=>> http://www.add2it.com/services/advertising/

If you utilize the 3 steps I've described above, you'll
discover that your hard work really does pay off. Increased profits can
indeed be yours with the right work ethic and the right quality
advertising vehicle.

--

Looking for Quality Advertising? EQQU Ads are a NEW,
Highly Targeted & Responsive form of advertising. Hundreds of
thousands of members will see your ad beneath their email display and
receive $0.01 per click-thru to view your web site for 60 seconds. Full
statistics provided. Click here now:

http://www.add2it.com/services/advertising.shtml

Resources:

Link statistics, forwarding and split-testing system:

Add2it Go-To Pro - http://www.add2it.com/scripts/go-to-pro.shtml

About the Author

Eva Browne-Paterson lives in Australia and has been marketing online for over 12 years. She has been publishing EvieB's New-Z since 2001, is the CEO of InstaPay and partner in the JVMoneyMakers.com group.

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