Replacing the Irreplaceable

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 by: ARA Content

There's Hope for that Broken Tea Cup or Lost Fork

(ARA) - "They were the only ones that offered any
encouragement," says Margaret Winters. The Northridge, Calif. resident
is talking about Replacements Ltd., a company that tracks down
discontinued china, silver, glassware and collectibles. Winters lost
the teapot from the tea set her husband bought her before they were
married, as well as several pieces of her Noritake wedding china, in
the 1994 Northridge earthquake, which registered 6.8 on the Richter
scale. She had lost other pieces of wedding china in a 1971 earthquake
as well, and had decided it was time to make her collection complete
again.

Unfortunately, Noritake no longer manufactured Winters'
pattern. A friend suggested she contact Replacements Ltd. "They found
cups, saucers and a cake plate right away," she says, adding she was
very impressed by the way the china was packed and shipped, as well as
the quality of the pieces she received. However, the company advised
her that she might be in for a wait on the teapot. "Every so often, I
would call them and check to see if I was still on the list," laughs
Winters. "They always told me they were still looking for me."

Indeed, Replacements has about 1,000 "dish detectives"
who are constantly scouring flea markets, garage sales and estate
auctions for items requested by customers. "If we don't have it, we
will do everything that we can to try to find it," says company
spokesman Liam Sullivan.

But there is a very good chance that the Greensboro,
N.C.-based business will already have what customers are looking for.
They have an inventory of more than 9 million pieces in stock,
representing 175,000 different patterns, and the list is constantly
growing. "We discover a new pattern just about every day," says
Sullivan.

As pieces come in, employees inspect each one and give
it a grade, then assign it to a spot on one of the 50,000 shelves in
the warehouse, which is the size of more than four football fields. In
the showroom, the Great Wall of China spans 40 feet and displays
hundreds of china patterns. The display area is open to the public, and
hosts thousands of visitors every year.

Those looking to complete their set of china or silver
simply call the company or visit its Web site armed with the name of
the pattern they're looking for and the pieces they need. If you don't
know the name of the pattern, you can compare it to pictures on the Web
site, or call and describe it to a customer service representative who
will help identify it.

Bob Page, founder of Replacements, started the company
in 1981 as a logical extension of his weekend hobby of scouring flea
markets and estate sales looking for tableware. He started getting
requests from people asking him to look for pieces they wanted, and
from there a business was born.

Replacements has tracked down china for the rich and
famous, including Sen. Ted Kennedy, Barbara Walters, Charlton Heston,
Betty Ford and author Anne Rice. Television shows such as "All My
Children" and "Everybody Loves Raymond" also come to the company
looking for dishes. However, it's stories like Winters' that make the
business so fulfilling, says Sullivan.

"This is a very emotional subject," says Sullivan.
"These are more than dishes, they're part of people's lives, part of
their family history," he says. "We're really replacing memories."

Winters would agree. Although it took some time,
Replacements found her a new teapot just in time for the holidays. "I
kept longing for that teapot," she says. "Now I can fully enjoy my
china."

For more information, or to register your pattern with Replacements Ltd., visit the company's Web site, www.replacements.com, or call (800) 737-5223.

SIDEBAR ONE:

Here are the top 10 most popular discontinued patterns based on requests to Replacements Ltd.:

• Weatherly by Lenox
  

• Desert Rose by Franciscan
  

• Ivy by Franciscan
  

• Azalea by Noritake
  

• Brookdale by Lenox
  

• Rosilande by Haviland
  

• Runnymede-Blue by Wedgwood
  

• Moonspun by Lenox
  

• Sunnyvale by Castleton
  

• Kingsley by Lenox
  

SIDEBAR TWO:

Liam Sullivan of Replacements Ltd. offers the following tips for caring for fine china, crystal and silver:

• Fine crystal and china should always be washed by hand in
  warm water with mild detergent. When preparing to wash by hand, use a
  rubber mat or towel to cushion the bottom of the sink.
  

• Modern china can sometimes be put in the dishwasher, but make sure the words "dishwasher safe" appear on the back of the china.
  

• Always store sterling in a case lined with soft cloth.
  Do not use a drawer in the kitchen that is opened frequently, as
  exposure to air promotes tarnishing.
  

• Store crystal right side up to protect delicate rims.
  

• Never stack china cups more than two high to prevent chipping and breakage.

About the Author

Courtesy of ARA Content, www.ARAcontent.com; e-mail: info@ARAcontent.com

EDITOR'S NOTE: For more information about Replacements Ltd. contact Liam Sullivan at (336) 697-3000, ext. 2552 or liam.sullivan@replacements.com.

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